By Joe Schnaidt, Supervisor, Editorial US West

A company’s first press release is critical, showing what it is and what it does.

To keep your audience engaged, your next release should focus on establishing a more personal dialogue with the reader. How will your service make things more convenient, efficient or effective for the consumer? Does it have specific local relevance? The more novel the solution, the more your offering stands out. (more…)

By Robert Garrova, Marketwire editor, Los Angeles

Everyone loves a good story.
As people spend an increasing amount of time on the web, it becomes more and more crucial for companies to create their own narrative and not only publish, but promote this narrative in the digital space. An interesting, ever-developing story not only brings customers back to your website but also fosters brand enthusiasts rather than one-time buyers. A well-timed press release — coupled with a blog post, product launch, or email campaign — can proclaim the pivotal points in your company’s story and get both the media and consumers interested. But what developments in your company’s progression are fit for a press release?  (more…)

For media professionals, communication is what it’s all about — clear, concise and sometimes clever messaging is essential. But, if you’ve ever flipped through a technical journal on immunological bioinformatics or a dissertation on electrophoretic systems (both of which are actual disciplines), you probably didn’t understand, much less were able to pronounce, many words even though these documents are (seemingly) written in English. That’s because they were written for an audience that has the vocabulary to understand those concepts. They’re “all Greek” to people within the general population. (more…)

There are no hidden secrets or short-cuts to editorial proofreading, even though, as writers and editors, we sometimes wish there were. Proofreading requires a meticulous attention to detail and a little patience.

Below is a good checklist to ensure your conscientiousness pays off with well-written, easy-to-understand and error-free content:

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