Everyone wants their press release picked up by journalists and bloggers. You can write a great press release but it may not get picked up. So what can you do to give your release a better chance of catching the media’s eye?

Here are some things you can  and should put in your release: (more…)

By Robert Garrova, Marketwire editor, Los Angeles

Everyone loves a good story.
As people spend an increasing amount of time on the web, it becomes more and more crucial for companies to create their own narrative and not only publish, but promote this narrative in the digital space. An interesting, ever-developing story not only brings customers back to your website but also fosters brand enthusiasts rather than one-time buyers. A well-timed press release — coupled with a blog post, product launch, or email campaign — can proclaim the pivotal points in your company’s story and get both the media and consumers interested. But what developments in your company’s progression are fit for a press release?  (more…)