Ready to tap into your inner renegade and innovate your life? Join Marketwired on Thursday, May 16 at 1 pm ET for a free webinar featuring Amy Jo Martin, New York Times bestselling author of Renegades Write the Rules and founder/CEO of Digital Royalty.

Amy Jo will explain how she measures influence, monetizes social media and creates groundbreaking social media campaigns for some of today’s most recognizable companies, celebrities and sports teams. Her approach has helped Shaquille O’Neal, Dwayne “The Rock” Johnson, FOX Sports and DoubleTree by Hilton, among others, humanize and monetize their brands.

During the webinar, Amy Jo will also offer case studies and ideas that you can apply to your own life and work, while showing you how you can leverage social media to make positive change.

The first 100 attendees to tune into Marketwired’s webinar will receive a free copy of Amy Jo’s book, Renegades Write the Rules — a revealing look at the innovative strategies behind the social media success of today’s top celebrities, brands and sports icons, and tips to help you follow their lead. So be sure to join early.

• What: ”There’s No Finish Line to Innovation” — a free webinar presented by Marketwired
• When: Thursday, May 16, 2013, 10 a.m. PDT / 1 p.m. EDT
  The one-hour session will be archived for later viewing. All registrants receive access to the archived webinars.
  
• Who: Amy Jo Martin, author of New York Times bestseller Renegades Write the Rules and Founder/CEO of Digital Royalty and Digital Royalty University
• To Register: Click here to register for the webinar.

On Twitter? Connect with @Marketwired and @AmyJoMartin in advance of the webinar. 

About Amy Jo Martin
Amy Jo Martin, author of New York Times Bestseller Renegades Write the Rules, founded Digital Royalty three years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. Amy Jo has 1.2 million Twitter followers @AmyJoMartin and she travels the world to speak about the latest trends in social media, how to monetize various social platforms, and how to successfully build a personal brand by utilizing social communication tools. Martin is a regular contributor to the Harvard Business Review, Huffington Post, and Sports Business Journal, plus she and Digital Royalty have been featured in top-tier media outlets from Vanity Fair and ESPN SportsCenter to Forbes, Fast Company and The New York Times. Martin also sits on the St. Jude Digital Board of Directors.

By Dagmar King

Today, business success relies heavily on getting social media influencers on your side. The Word of Mouth Marketing Association (WOMMA) defines an influencer as having “greater than average reach or impact through word of mouth in a relevant marketplace.” So it’s word-of-mouth marketing at its best when a well-known, well-respected expert in your industry positively reviews and promotes your product, service or brand on her blog or website, or tweets about it to his followers.

From finding the right influencers to fostering those relationships, how do you know that you’re focusing your time and efforts on those who will generate the best results for your business? Especially when your influencers all seem equal in their level of influence?

Tune in to our upcoming, complimentary one-hour webinar to learn the surprisingly simple answer to this very important question.

On March 21, social media expert Tamsen Webster walks you through a fascinating case study about social influence. Did you know that there are four types of social media influencers? Find out who they are, and learn what benefits each group brings to your marketing efforts. You’ll learn how to prioritize these groups based on budget, time and effort. This will help you shape the outreach, incentive and reward programs that will maximize your marketing efforts.

Maximizing Social Influence: A Case Study (or, Glasses, a Love Study)
Presented by Tamsen Webster
Thursday, March 21 at 1pm EDT, 10 am PDT

Register here

The webinar will be recorded and available to view later on demand.

About the Expert
Tamsen Webster specializes in how to tell the right story to the right people at the right time to drive business results. As the SVP of Content Activation and Digital Strategy for independent Boston advertising agency Allen & Gerritsen, she creates brand, content, digital, social, integrated media, community building, and audience engagement strategies for startups, retail, restaurant, CPG, and B2B brands.

We all hear it echoed again and again. Content is what attracts and engages. In fact, for more than 200 years, the basic ingredient in good marketing has been content.

Now that social platforms have opened up information access, sharing and publishing to the masses, forward-thinking marketing and PR professionals have an opportunity to extend the reach and usefulness of their content and influence growth in media and new business in ways that didn’t exist even a few short years ago.

On Thursday, February 21 at 1 p.m. EST, Marketwire hosts a free webinar featuring Lee Odden, a 15-year Internet marketing veteran and nationally respected author and consultant. Lee will show communication professionals how to optimize their content-focused digital marketing and PR programs. He’ll explain how optimization using keywords and links is making room for a new set of signals and tactics, resulting in the need for a more customer-centric approach.

As Lee says, many online marketers “get” the value of SEO, social media and even content independently, but working them together in a way that makes sense is often a challenge.

At this free Marketwire-sponsored webinar, attendees will learn how to integrate SEO, social media and content marketing to maximize outcomes and influence growth in media and new business. Lee will share his proven three-pronged model to help attendees leverage content to attract, engage and convert.

• What: “Optimizing PR for a Content Marketing World” – a free webinar presented by Marketwire.
• When: Thursday, February 21, 2013, 10 a.m. PST / 1 p.m. EST
  The one-hour session will be archived for later viewing. All registrants receive access to the archived webinars.
• Who: Lee Odden, CEO of TopRank Online Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.
• To Register: Click here to register for the webinar.

On Twitter? Connect with @Marketwire and @LeeOdden in advance of the webinar.

Marketwire recently hosted a webinar called, Stop calling journalists, get them to call you! 10 PR Musts for Business Owners. Lisa Elia, the founder and CEO of Lisa Elia Public Relations took an hour of her time to share her tips about how to lay the proper groundwork so journalists and bloggers are motivated to call publicists for interviews.

Enjoy!

2012-06-28 12.04 Stop calling journalists. Get them to call you! 10 PR musts for business owners. from Marketwire on Vimeo.

Social Engagement. Today, it’s vital for business sustenance and success. For many companies, social media and other online channels were lifelines that helped them overcome a tough economic climate and, in some situations, allowed them to grow.

Join Sally Falkow, social media strategist and president of Expansion Plus, and Rebecca Lieb, eConsultancy’s VP, North America, for a free webinar and case study presentation on real-world applications and benefits of social media engagement. (more…)