In a recent Marketwire-sponsored SEO and social media webinar, Sally Falkow made a compelling argument that any press release should do more than just distribute your news. Press releases are a valuable resource that can boost search engine visibility of your news and your corporate website. But how do you choose the best keywords that will give you high rankings in popular search engines such as Google, Yahoo! and Bing?

Here are four easy steps that will help you choose the best target keywords for your press releases: (more…)