This article was recently featured on SearchEngineWatch.com.

Although YouTube isn’t the only option in video distribution, it’s hard to deny that if YouTube was a search engine, it’d be No. 2 in the world behind Google.  A strong argument could be made for producing and optimizing video for SEO results, especially if you think about how much time you devote to content marketing to garner rankings for web pages.  Given the amount of competition on the written web, ranking for video in YouTube may be much easier and — as an added bonus — top spots in YouTube often mean an equally attractive position in Google’s universal search results. (more…)

My last post focused on how anyone can benefit from using press releases to boost SEO, but I purposely avoided mentioning multimedia and social media — until now.  In recognition of the 82nd Annual Academy Awards, I thought it would be fitting to explain how multimedia and social media can become the best supporting players in your SEO effort, within the context of a few of this year’s nominated films. (more…)