Note:  This post is courtesy of our guest contributor Sally Falkow, Social Media Strategist at Expansion Plus.

There were many sessions at the recent PRSA conference in San Diego that focused on the need for companies to get involved in social media. Discussions involved the need to move beyond the testing and experimenting phase and put together a social media strategy, the practice of new media relations and how to find the right influencers, the need to treat social media as an ongoing commitment instead of a campaign, and why measurement is so important.

I led a discussion (sponsored by Marketwire) and we took a somewhat different approach. (more…)