Posts Tagged ‘traditional media’

Media Relations Minute: How are traditional media companies appealing to your basic senses to drive sales – and remain relevant?

Thursday, May 5th, 2011

At the recent Ink+Beyond 2011 conference, the Canadian Newspaper Association’s annual convention in Vancouver, Geoff Tan, SVP of Business Development at Singapore Press Holdings (SPH), delivered a presentation that surprised the crowd of 200 media execs, based on what he and his team have been able to accomplish. (more…)

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The enduring power of traditional media

Friday, January 14th, 2011

Something happened this holiday season that reaffirmed my beliefs and solidified what I knew to be true.  No, I didn’t catch a glimpse of Santa or his eight tiny reindeer, but for this journalism-major-and-longtime-newswire-advocate, what I witnessed was even better:  It was the power of traditional media at work.  I saw the newspaper (that paper thing) and the radio (the thing in your car with the buttons) do what many people have unjustly claimed these media channels could no longer do: inform, educate, inspire and motivate.   (more…)

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