Blogging statistics are staggering.  June 2010 figures from WordPress (which powers the Marketwire blog) cite 11.4 million blogs hosted on their platform, with WordPress.com users publishing about 350,000 new posts on an average day (and their readers, in turn, leaving 400,000 new comments every day). With all that conversation, discussion, opinion, interjection and objection, it’s easy to see why many organizations think it’s best to avoid an already crowded arena. After all, their blog can’t possibly compete with all the rest.  It’s also easy to see why many choose Twitter and dismiss blogging (isn’t it just simpler and faster to say what you need to say with only 140 characters?). (more…)