By Adam Lovinus, Associate Editor

The Marketwire SEO Analyzer measures how well you’ve incorporated your SEO strategy into your latest press release.

Journalists and investors rely on search engines for information gathering. This is why modern press releases should be written with SEO in mind, so that your news has maximum visibility and relevance for those who are looking for it. The cornerstone of producing content that indexes on internet searches is to target a specific keyword phrase, and work it in at five key points throughout the press release — the headline, first paragraph, multimedia elements, embedded URLs, and the backend of the release.

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Many people involved in social media feel there is just too much information coming at them.  They feel overwhelmed, and that social media just doesn’t work.  This week, I received a question from an SM 10X30 participant about overexposure and information overload.

As a reminder, all questions are welcome, whether you are new to social media or are someone who is already very familiar. I love to help and chat about social media.  @ me on Twitter and let’s talk!

Q.  What are your suggestions in preventing overexposure and information overload when it comes to using all these social media sites?  Can you recommend a percentage mix of content and conversation to keep your fans and followers interested? (more…)

I’m sure many of you participating in SM 10X30 – Marketwire’s Social Media Fitness Program — have had thoughts of using social media as a source of lead generation. Whether you are new to social media or a grizzly veteran, always be cautious of your mindset when using social media, especially if your main objective is generating leads. You can come off as spam and you will instantly lose credibility.  In this installment of my weekly Q&A for SM 10X30 participants, I answer questions about how to prospect for leads via social media, particularly Twitter and Facebook.

As a reminder, all questions are welcome, whether you are new to social media or already very familiar. I love to help and chat about social media. Check out our SlideShare presentations for exclusive tips.

Q. How do I create a list on Twitter and Facebook? (more…)

In this installment of “Tips,” I answer questions submitted by SM 10X30 participants about some more advanced topics involving Facebook.
As a reminder, all questions are welcome whether you are new to social media or are already very familiar. I love to help and chat about social media. Get exclusive tips, photos, and videos by joining our Facebook page.

Q. How does a (Facebook) fan page become a fan of another page? (more…)

In this installment, I answer questions submitted by SM10X30 participants about Facebook accounts for business.

As a reminder, all questions are welcome, whether you are new to social media or someone who is already very familiar.  I love to help and chat about social media.  Connect with hundreds of other social media enthusiasts on Marketwire’s Social Media Corner.

Q. How do I create a Facebook account for my business? (more…)