By Eugene Borisenko, Senior Account Executive – Chicago

Nick Marshall, a successful ad exec from Chicago, woke up one morning and realized he could hear what women were thinking.  He was exposed to the full array of inner workings of female brains, no matter if they were strangers, colleagues or family members.  In plain speak, Nick asuddenly became witness to a real-time stream of unstructured verbatim data from about half of the world’s population.

This scenario is a plot of What Women Want, a romantic comedy starring Mel Gibson, released in 2001.  To some extent, the situation is similar to where many companies found themselves during the advent of social media, witnessing an entire new dimension of data pertaining to their businesses without much of a plan of how to utilize the multitude of social conversations in the cyber space. (more…)

The four-day Thanksgiving holiday weekend sees millions of Americans gather with friends and family over turkey dinner and an unprecedented number who follow their Thanksgiving feast with an early-morning trip to the mall for some bare-knuckled Black Friday shopping.  The four days of the holiday weekend are some of the busiest and most profitable in the U.S. travel and retail sectors:  About 42.5 million people are expected to travel by car or plane for Thanksgiving, according to travel tracker AAA, and an estimated 152 million people are expected to shop over Black Friday weekend, according to the National Retail Federation.   If you think Thanksgiving is just about turkey, you are mistaken.  Take a look at a few of our clients’ Thanksgiving-focused press releases and see how they are gearing their content toward travellers, shoppers and chefs.

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