By Deborah Baum, Supervisor, Editorial US West

So you work for a great company and you make an awesome product that can do some really cool stuff, what’s your next step? Getting your name and brand out to the public and letting everyone know what it is your company can do, how you do it, and how remarkably well your products and services will fulfill an industry niche. But wait! Before you jump into all the technical specs of how many bits, bytes, downhole drill meters or parts per million, remember the golden rule of all writing: keep it simple. (more…)