From MarkBlevis.com

Mark Blevis analyses the social space using Sysomos’ MAP and Heartbeat tools. He took a look at the Idle  No More movement for the week of January 13-19, part of his monitoring since December 23. Here’s what he has to say:

“Despite a week of continued momentum, media interest and online chatter, and much hype around the National Day of Protest, Idle No More posted a significant drop in online activity between January 13 and 19.”

You can see the full analysis and how Blevis used Sysomos Heartbeat to analyze the data at this link.

What do an iconic American consumer brand, a Swiss digital communications agency and the 2011 Canadian federal election all have in common?  Each tells its own success story with social media.  Specifically, each is a case study about using the intelligence and insight gleaned from social media monitoring for brand and reputation management, crisis communications and message control, and cross-channel promotion. (more…)