Social media has affected and influenced journalism to the point that, in some circles, it’s has become its own form of journalism. (But that’s an argument for another time.) Because of social media’s unique capabilities and functionalities, journalists need to keep a close ear to the groundswell that social media has become – not only as a source for stories, but also as a way to connect with your audiences. (more…)

This year, despite the many weddings I’m a bridesmaid for, I couldn’t help but think about the upcoming royal nuptials of Prince William and Kate Middleton. The event, and everything leading up to it, has caused an international media frenzy, similar to the last royal wedding in 1981 when William’s parents (Charles and Diana) were wed. Back then, the public relied solely on traditional media: TV, radio, newspapers. Now, with the Internet, social media and smartphones, things have ramped up several notches. Audiences are much more engaged; the media is faster and more pervasive; and, companies are more aggressive, clever and informed to market to a captive audience. (more…)

Just when I thought our inaugural chat last week was going to be the peak of its existence, even more of you showed up for the second #smmeasure weekly chat.  The total number of tweets almost doubled from 400 last week to 700 this week.  I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

Last week, we started the chat with high-level questions.  This week, we changed it up a bit to discuss the number of followers and fans versus brand-mention debate.  Below is just a small taste of the great conversation we had.  A full transcript is also available. (more…)

The inaugural #smmeasure weekly Twitter chat took place on Thursday, July 29 and it was a blazing success!  There were almost 400 tweets, over 80 unique contributors and #smmeasure made it to the top of the trending list in Toronto according to trendsmap.com.  I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat. (more…)