A traditional press release is still relevant in today’s evolving PR landscape. But more and more companies are complementing their traditional releases with social media press releases (and even replacing them) because a social media press release is a vehicle to tell a fuller, richer story by offering multimedia assets and a way for your audiences to easily share your content through their social networks.  When you take the time to properly plan your social media release, you increase your chances for getting your content read and shared with greater frequency.

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