In today’s digital landscape where content, SEO and social media collide, your headline is more important than ever.   Whether it’s at the top of your blog post, press release or online article, the key to grabbing attention and getting your message across is to start with a captivating headline.  You not only want your news to be read, you want it to be optimized for search and easy to share.  When you write your headline, you need to consider writing to accommodate search engines, social networks and human readers alike.  Lofty goals for a dozen words, indeed.  Here are a few quick tips to help you with your headlines:

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Earlier this year, a group of 60 senior-level investor relations officers (IROs) gathered at IR magazine’s invitation-only West Coast Think Tank in Palo Alto, Calif. to discuss pressing issues and trends affecting their profession. Hot topics included equity research challenges, say-on-pay, trends and pitfalls in disclosure, and working with various stakeholder groups.

The first issue in the discussion on disclosure was “The State of Social Media and IR.” Panelist Darin Wolter, Marketwire’s EVP, global sales, asked a question of the audience: “How many of you represent companies that have a social media policy”? Only a very small number of attendees raised their hands. (more…)

Most people these days know that websites and content should be optimized for search engine rankability, but what about your social media? Can social media be optimized to better help you reach your audience? Of course it can. (more…)

One of the most asked questions I’ve received from our Social Media Fitness Program participants is in regards to Twitter and how to optimize one’s Twitter page.  I’m glad many of you are taking the initiative to consider social media optimization as part of your strategy.

In this session of Tips from the Trainer, I will go over how to optimize your Twitter profile and your Twitter background. (more…)