Last week, #smmeasure Twitter chat community member @sabrina_scott suggested the topic of employees use of social media. This week, another member helped bring a topic into discussion regarding retention and relationships with customers in social media. Thanks to @IraKates for asking engaging questions to the community, making #smmeasure a top-trending topic in Canada! (more…)
Posts Tagged ‘social media monitoring’
It’s been a couple of months since we announced Marketwire’s acquisition of Sysomos, and we are very pleased with our progress to date. As we anticipated, our clients have responded very positively to our move. It was our clients who had been asking us to integrate social media feedback and analysis into our portfolio of services. Because communication professionals understand the value of knowing what is being said about their company, products, people or brands in the broader market, they also know why it makes sense to seamlessly integrate the ability to respond to those conversations. Beyond that, they realize the significance in what we’re delivering: the power to incorporate intelligence learned from those social media conversations into their strategic plans. (more…)
There was a lot of anticipation building up to this week’s #smmeasure chat on Facebook measurement and your collective minds did not disappoint in providing tips and advice. I want to thank everyone who participated and helped spread the word. A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.
#smmeasure chat #4 recap
Last week, we discussed the value of a Twitter retweet (RT) and how to measure its value. This week, we focus on Facebook measurement. Below is just a small taste of the great conversation we had. There were so many golden nuggets to take away from the chat that this recap will not do it justice. I recommend that you take a look at the full transcript. (more…)
We are living and communicating in a world that is seeing the rapid convergence of traditional and social media. The velocity of this shift has often left communication professionals feeling confused, uncomfortable, and unsure of what to do: scrambling to figure out how social media fits in overall communication strategies, how to utilize it to our advantage, and how to measure its impact. With so much and so fast, there’s a worry, too, of missing something big.
At Marketwire, we’ve been successful as the innovative leader in distributing our customers’ news, and now we are applying that innovative spirit to the social media sector and social media monitoring.