Posts Tagged ‘social media marketing’
Aaaaah, the business blog. A welcoming destination where visitors get to glimpse behind the velvet ropes and experience your organization’s unique business personality. Where they’re drawn to captivating content that speaks to them. And where feedback and conversation are encouraged. Do these statements describe your organization’s blog? Or is it a foreboding place that posts business updates and pushes corporate propaganda? If it’s the latter, or if you want to improve the results of a so-so blog, take a few tips from Jeff Ente, publisher of “Who’s Blogging What?” and Mark Evans, award-winning blogger and journalist.
There’s little question that for many companies, Twitter is good for business. With more than 300 million user accounts and about 13% of online adults in the U.S. using Twitter there is increasing potential for companies to build relationships with customers, increase brand awareness and drive revenue. Twitter has become a hotspot for social media-savvy brands, and the best-of-the-best use creativity and a customer-centric focus to engage their audiences and cultivate true brand ambassadors. But for a brand to truly succeed on Twitter, they must look beyond the number of followers and retweets, and instead focus on the level of engagement they have with the stakeholders who can – and do – impact their bottom line. Take a look at ten brands that are doing it right.
If you wonder how much impact social media has on sports, consider two of the most tweeted events in recent history: Japan’s victory over Denmark in the World Cup (3,200+ tweets per second), and this year’s Super Bowl (4,000+ tweets per second). In the last few years, professional sports teams from around the world have tapped social media as a new way to connect with fans, allowing them to share the same enthusiasm and team spirit on Facebook that they do courtside. But what teams are hitting it out of the park when it comes to their social media presence? Take a look at ten teams who are doing it right.
This year, despite the many weddings I’m a bridesmaid for, I couldn’t help but think about the upcoming royal nuptials of Prince William and Kate Middleton. The event, and everything leading up to it, has caused an international media frenzy, similar to the last royal wedding in 1981 when William’s parents (Charles and Diana) were wed. Back then, the public relied solely on traditional media: TV, radio, newspapers. Now, with the Internet, social media and smartphones, things have ramped up several notches. Audiences are much more engaged; the media is faster and more pervasive; and, companies are more aggressive, clever and informed to market to a captive audience. (more…)
I recently had the pleasure of attending and speaking at Mediabistro’s Socialize: Monetizing Social Media – EAST conference, held in New York. As part of the Sysomos team, I was there to present some use cases on what social media data can be used for, from a business perspective. Aside from the insight that we brought to the table, I also learned a great deal, particularly with regards to where social media is headed. (more…)
Social media is more than just a fad, and for many companies, it is becoming a bigger, more integral part of their overall marketing mix. Social media presents numerous opportunities for businesses that might otherwise cost a company thousands (if not millions) of dollars in marketing and advertising spend. According to eMarketer, in 2010 social media spend for B2B industries is projected to increase 60 percent over last year. But, what does this have to do with you and why should your business use social media? (more…)
Admit it. You can’t resist it. Thanksgiving in the U.S. has, since I can remember, signaled the start of shopping and socializing. And no one is immune. Including you. Black Friday beckons to all and in the digital age never before has this siren sounded so loudly. And never before have so many of us answered her call, taking shopping and socializing traditions to new heights and new forms. (more…)