How to get the most from your social media influencers? Tune in to our March 21 webinar and find out!
Monday, March 18th, 2013
By Dagmar King
Today, business success relies heavily on getting social media influencers on your side. The Word of Mouth Marketing Association (WOMMA) defines an influencer as having “greater than average reach or impact through word of mouth in a relevant marketplace.” So it’s word-of-mouth marketing at its best when a well-known, well-respected expert in your industry positively reviews and promotes your product, service or brand on her blog or website, or tweets about it to his followers.
From finding the right influencers to fostering those relationships, how do you know that you’re focusing your time and efforts on those who will generate the best results for your business? Especially when your influencers all seem equal in their level of influence?
Tune in to our upcoming, complimentary one-hour webinar to learn the surprisingly simple answer to this very important question.
On March 21, social media expert Tamsen Webster walks you through a fascinating case study about social influence. Did you know that there are four types of social media influencers? Find out who they are, and learn what benefits each group brings to your marketing efforts. You’ll learn how to prioritize these groups based on budget, time and effort. This will help you shape the outreach, incentive and reward programs that will maximize your marketing efforts.
Maximizing Social Influence: A Case Study (or, Glasses, a Love Study)
Presented by Tamsen Webster
Thursday, March 21 at 1pm EDT, 10 am PDT
The webinar will be recorded and available to view later on demand.
About the Expert
Tamsen Webster specializes in how to tell the right story to the right people at the right time to drive business results. As the SVP of Content Activation and Digital Strategy for independent Boston advertising agency Allen & Gerritsen, she creates brand, content, digital, social, integrated media, community building, and audience engagement strategies for startups, retail, restaurant, CPG, and B2B brands.
To be influential in social media can mean many things. Sometimes it’s all about the numbers — the sheer volume of followers that one individual can amass is truly staggering, and with every Facebook post or tweet, millions of people have the potential to be swayed by that influence on what to buy, where to travel or how to vote. But it’s not always just about numbers. The creativity, expertise and unique insight that an influencer shares with his or her community are what truly make them worthy of following. Take a look at our choices for some of the most influential in the social sphere in 2011. 
