I recently had the pleasure of attending and speaking at Mediabistro’s Socialize: Monetizing Social Media – EAST conference, held in New York. As part of the Sysomos team, I was there to present some use cases on what social media data can be used for, from a business perspective. Aside from the insight that we brought to the table, I also learned a great deal, particularly with regards to where social media is headed.  (more…)

I was interested to see the social media world from a different perspective – across the ocean at Social Media World Forum Europe (SMWF).  The surprising thing is, it doesn’t appear to be much different than the social media world in North America and I can probably surmise that it won’t be much different in Australia or Asia either. This global phenomenon, connecting individuals across continents, presents the same challenges and opportunities to companies regardless of geography or language. Packed with panels and presentations, the conference was a source of thought-provoking discussions, many of which strived to answer that one elusive question: (more…)