It’s been a busy summer for the Sysomos team. They’ve been upgrading the MAP and Heartbeat platforms to add the Portuguese language to the sentiment engine.

Not only that, you can now visualize Twitter account growth or loss (it’s very cool) in a simple graph. There’s more so why not read the latest blog post?

Mark Evans ponders the question of why journalists need social media. We like it because we can keep track of what’s going on and it’s always fun to chat with journalists from around the world.

It’s becoming abundantly clear that conferences catering to professionals in digital media, public relations, and online marketing are shifting from forums that sometimes promote unsubstantiated tactical tips, tricks, and buzz words into educational events focusing on what really matters — profitable business strategies.  To my surprise, Search Engine Strategies (SES) Chicago was a show that withheld the pontification of “best practices” and instead hammered home the value proposition of smarter strategic planning, as well as the importance of measuring both return on investment (ROI) and lifetime value (LTV) of the customer or consumer. (more…)