Perhaps the best examples of real-time content are Twitter and Facebook.  Think of it:  every tweet, retweet and post is content that you are authoring and sharing in real time.  You share an opinion or post a question to your friends and followers and often, you’ve got a response even before you can hit “refresh.” These real-time conversations produce real-time content.  But in and of itself, the conversations on Twitter and many other social networks are not innately SEO-friendly. 

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It was one year ago last Thursday, July 28, 2011 that the #smmeasure Twitter chat, which focuses on social media measurement and analytics, was born.  The combined efforts (and expertise) of Marketwire and Sysomos allowed us to start a chat to discuss one of the biggest concerns for social media professionals: How to measure the success of social media.  (more…)

#smmeasure Twitter chat recap

Although our weekly Twitter chats (#smmeasure) have been going strong for nearly a year, we took a brief hiatus from posting recaps, but we’re bringing them back! Moving forward, we will hand-pick the chats that provide the most significant insights and comments and share them with you on the Marketwire blog.

In one of our recent chats, we based our questions off a HubSpot webinar that brought some of the most burning social media measurement questions to light. (more…)

#smmeasure chat #21 recap

Happy New Year! I hope everyone had an enjoyable and safe holiday. The first #smmeasure Twitter chat of 2011 was a reflection of 2010 and what’s in store for social media in 2011.  The topics that arose in 2010 proved to be great fodder for our #smmeasure chats and I can’t wait to see what’s to come in 2011.  Big thanks to my #smmeasure co-host Sheldon Levin @sysomos.  If you have any questions or topics, tweet @smmeasure and we’ll be sure to cover it.  Follow the chat every week using Tweetchat. (more…)

#smmeasure chat #20 recap

In last week’s chat, the #smmeasure Twitter chat community provided insightful social media recommendations as we discussed the year in review for social media.  To wrap up #smmeasure for 2010, Laura Fitton aka @pistachio will be joining us to answer any questions about Twitter for business.   A big “thank you” goes out to my co-host Sheldon Levine @sysomos and the entire #smmeasure chat community for making this such an enjoyable and informative Twitter chat. (more…)

#smmeasure chat #19 recap

The end of 2010 is quickly approaching so we wanted to take this opportunity to get the community’s input on what social media has meant to you.  What was referred to as a fad quickly became a necessity. Judging from the responses, social media is not going anywhere. (more…)

At the end of this month, we will be retiring our Social Media Fitness Program.  Otherwise known as SM 10X30, the premise of the program is to help communication professionals, new and experienced, better utilize social media to complement their business strategies.  The program provides useful tools and actionable insights in a condensed 10-day, 30-minutes-a-day format to help you understand and maximize the power of social media.  The program is email-based and can be done at your leisure — you will always have the option of going back to a workout later.  (more…)

After a week off due to the Thanksgiving holiday last week, I was beginning to go through #smmeasure Twitter chat withdrawal.  Luckily for me and the rest of the #smmeasure community, Thursday couldn’t come fast enough.  Thanks to Sheldon @sysomos for coming up with engaging questions and taking on co-host duties. (more…)

Last week, #smmeasure Twitter chat community member @sabrina_scott suggested the topic of employees use of social media.   This week, another member helped bring a topic into discussion regarding retention and relationships with customers in social media.  Thanks to @IraKates for asking engaging questions to the community, making #smmeasure a top-trending topic in Canada! (more…)

As the #smmeasure Twitter chat continues to grow as a community, I am grateful for those social media enthusiasts who participate and help spread the word. 

Last week’s #smmeasure chat was on identifying and quantifying your influencers online, a highly debatable measurement topic.  However, for this week we decided to focus our chat on employee use of social media.   Thanks to @sabrina_scott for asking a question that so many people wanted to know about. (more…)

This week was interesting as I had to fly solo to moderate the #smmeasure chat, but I think I handled it. A big thank you to everyone who participated — it’s really you guys that make this chat informative and successful.

This week we focused on questions revolving around influence, a topic suggested by Greg Meyer of Gist. We talked about everything from where you find influencers to how to engage them. If you weren’t able to join us this time around, here’s the full transcript. So, without further ado, here’s the recap:

#smmeasure chat #15 recap (more…)

Every week, I look forward to participating in the social media measurement chat every Thursday and interacting with a community eagerly willing to share best tips and practices. Last week’s chat on measuring word of mouth campaigns was informative with plenty of actionable insights. This week’s chat focused on what not to do when participating in social media. A big thanks to my co-host, Sysomos’ Community Manager, Sheldon Levine @sysomos.

#smmeasure chat #14 recap (more…)

After missing last week’s chat on social media measurement for marketing campaigns because I was in Las Vegas for the BlogWorld Expo, I eagerly waited for the #smmeasure chat to begin.  This week’s chat focused on measuring word of mouth campaigns.   Thanks to Garry Przyklenk for taking on co-hosting duties last week with my partner in crime, Sysomos’ Community Manager, Sheldon Levine @sysomos.

#smmeasure chat #13 recap

Many social media folks define word of mouth as “viral”, but that’s just one part of one of the most powerful marketing campaigns.  To clarify what word of mouth marketing is, I asked our community.  If you have any questions, tweet @smmeasure without the #smmeasure hashtag.  Take a look at the full transcript. (more…)

This was an interesting week in the #smmeasure chat. We kicked it off by looking at different ways companies could leverage social media. It wasn’t long, however, before a lot of guests got into into a debate about the use of social media as a customer service/retention tool. The debate went the entire length of the chat, and though we haven’t added that debate coverage to this week’s recap, it was quite interesting, so I invite you to view it in the full transcript of the chat here.

Here’s this week’s recap:

#smmeasure chat #12 recap (more…)

In this week’s #smmeasure chat, we answer social media measurement questions from our growing community.  And, as always, a shoutout to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat with me.

#smmeasure chat #11 recap (more…)

During each weekly #smmeasure chat, we discuss questions and debate over  some of the best practices for measuring social media.  Because the medium is so new, no one has all the right answers yet.  We saw that last week when I took over for Nick Shin, Marketwire’s social media specialist.  We decided to look into the ideas of trust and reputation management via social media.  While the questions led to some lively debate, we came up with no definitive answers. I would highly recommend that you read through the entire transcript to see all the great ideas that were shared. Here’s some of the chat that went on:

#smmeasure chat #10 recap (more…)

We are all interested in measuring the success of our social media strategies.  Last week we covered the topic of print advertising and social media.  This week, I wanted to get a feel for the most popular social media tools out there, including URL shorteners, website analytics and social media analytics software. I want to thank everyone who participated and helped spread the word.  And, as always, a shoutout to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

#smmeasure chat #9 recap (more…)

During last week’s #smmeasure chat, we answered the big question: “What is online influence?” with special guest @Klout. This week I wanted to ask everyone about a topic that is not often discussed in social media: print advertising. Thanks to everyone who participated and helped spread the word. And, as always, a shoutout to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

#smmeasure chat #8 recap (more…)

During last Thursday’s wildly popular #smmeasure chat, I was astonished at the flurry of activity and volume of tweets, and amazed that hosts and participants managed to keep up with the frenetic pace for the full hour.  Amidst the onslaught of RTs, =)’s, comments and questions, I realized there was actually a conversation going on during this Twitter chat:  Folks posed questions and got answers; they shared opinion and insight, and they talked about best practice and trends.  Dare I say it…folks were E-N-G-A-G-E-D! (more…)

This week, we invited our first special guest to the #smmeasure chat and, needless to say, this was our most highly anticipated chat since #smmeasure was launched in July.   A big thanks goes out to Klout’s Megan Berry, marketing manager, and Joe Fernandez, CEO.  I also want to thank everyone who participated, submitted questions and helped spread the word.  And, as always, another shoutout to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

#smmeasure chat #7 recap with special guest, Klout

Klout, the company that created the “Klout Score,” a metric that measures online influence, began this week’s #smmeasure chat session by asking three discussion questions and then went full force into audience questions.  Below is just a small taste of the great conversation we had.  Take a look at the full transcript for oodles of helpful tips. (more…)