By Denielli Dy, Associate Editor

In today’s world, people rely on their mobile devices and electronic gadgets to connect with others near and far. They obtain information about the world and their surroundings via these handheld devices and these tools assist in making activities easier and more enjoyable.

‘Apps,’ or small software applications designed to operate on mobile devices, are developed for each social media platform to allow users to download and browse data in real-time. Users can gather information, organize files, expand their networks and be more productive. They can collect data from various applications using different devices, and even connect with people anywhere in the world to help them carry out their day-to-day tasks with ease and comfort.

People utilize their mobile devices in many ways — from learning about the most ground-breaking news, to finding the most mundane information like the weather report. There is no doubt that press releases and news that are delivered via the mobile app platform have a huge audience that can span the world.

So how can public relations professionals adapt their press releases to ensure they’re most effectively utilized on mobile devices?

1. Keep content concise. People who get information through their mobile devices are usually on-the-go and need to obtain facts quickly, hence, most prefer to read information that is readily available and can be easily understood. Therefore, the text should be direct to the point and written with plenty of details in a small space without sacrificing clarity. Unnecessary details and lengthy explanations should be avoided in order to keep the text clear and easy to read.

2. Make the headline simple but catchy. A brief, easily scanable headline gives readers the general essence of the article and holds their interest longer. An inviting header provides a good opening for more details while supplying the basics of the overall information.

3. Use short text. Information shared through the Internet should not be too wordy and long-winded. Long news with big file size requires more data transfer from the server to the device and takes more time to download. This not only hinders the reader attaining information quickly, but also requires more data usage (and will directly affect your reader’s bottom line).

4. Avoid too many multimedia enhancements. Images and other multimedia enhancements surely make an article more interesting and appealing when viewed from the comfort of a tabletop computer screen, however, images and videos have huge file sizes and will make the download time longer. Instead of including the actual image and video in the article, use SEO (search engine optimization). This allows you to hyperlink words or phrases in your text to other websites, which help extend the reach of the article by optimizing the visibility of the website in search engines and allowing faster file transfer. By linking words or phrases to multimedia-hosting websites such as YouTube and Flickr, you can share your multimedia assets without weighing down the size of your press releases.

Modern technology makes information sharing easier and faster. Mobile devices allow communication and information transfer possible among people – whenever, wherever. Using the mobile device platform to disseminate news is without a doubt beneficial to both the news provider and the consumer

We received amazing feedback on our last Sysomos Industry Insider which took a look at the fast food industry. Our second Sysomos Industry Insider takes a look at the more than one billion smartphones in use around the world. (more…)