The continuing evolution of communication
Tuesday, September 28th, 2010
It’s been a couple of months since we announced Marketwire’s acquisition of Sysomos, and we are very pleased with our progress to date. As we anticipated, our clients have responded very positively to our move. It was our clients who had been asking us to integrate social media feedback and analysis into our portfolio of services. Because communication professionals understand the value of knowing what is being said about their company, products, people or brands in the broader market, they also know why it makes sense to seamlessly integrate the ability to respond to those conversations. Beyond that, they realize the significance in what we’re delivering: the power to incorporate intelligence learned from those social media conversations into their strategic plans. (more…)






