A few weeks ago, I attended this year’s Search Engine Strategies (SES) New York Conference & Expo, intent on searching for some useful information for Marketwire customers and prospective clients. Here are a few highlights.

One of the panels I went to treated the audience to a perky case study from the food phenoms at Chicago’s Foiled Cupcakes, who have deftly used social media to extend the gourmet cupcake craze by at least 4,234,982 calories. Foiled Cupcakes employs many best practices I frequently suggest to Marketwire clients, including: (more…)