Free Webinar: Lee Odden offers advice for making the most of content-focused digital marketing and PR programs
Friday, February 15th, 2013
We all hear it echoed again and again. Content is what attracts and engages. In fact, for more than 200 years, the basic ingredient in good marketing has been content.
Now that social platforms have opened up information access, sharing and publishing to the masses, forward-thinking marketing and PR professionals have an opportunity to extend the reach and usefulness of their content and influence growth in media and new business in ways that didn’t exist even a few short years ago.
On Thursday, February 21 at 1 p.m. EST, Marketwire hosts a free webinar featuring Lee Odden, a 15-year Internet marketing veteran and nationally respected author and consultant. Lee will show communication professionals how to optimize their content-focused digital marketing and PR programs. He’ll explain how optimization using keywords and links is making room for a new set of signals and tactics, resulting in the need for a more customer-centric approach.
As Lee says, many online marketers “get” the value of SEO, social media and even content independently, but working them together in a way that makes sense is often a challenge.
At this free Marketwire-sponsored webinar, attendees will learn how to integrate SEO, social media and content marketing to maximize outcomes and influence growth in media and new business. Lee will share his proven three-pronged model to help attendees leverage content to attract, engage and convert.
- What: “Optimizing PR for a Content Marketing World” – a free webinar presented by Marketwire.
- When: Thursday, February 21, 2013, 10 a.m. PST / 1 p.m. EST
The one-hour session will be archived for later viewing. All registrants receive access to the archived webinars. - Who: Lee Odden, CEO of TopRank Online Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.
- To Register: Click here to register for the webinar.
On Twitter? Connect with @Marketwire and @LeeOdden in advance of the webinar.
You’re on the hunt for a birthday present for your BFF and you’ve come up with a great idea: a year’s supply of her favorite… Kona coffee. So you plug “Kona coffee” into Google and generate 1,800,000 results. After a few false starts you realize you really want to give her “100% pure organic Kona coffee” – and only a five-pound assortment once you realize its high cost. Each time you start a new search, the words you enter become more refined. Then you begin looking for the best deal. In your hunt you’ve landed on, scanned and quickly exited 24 websites before you finally settle on the one through which you place your order.
Perhaps more often than anything else, I am asked about press releases and their continued role and relevancy as communications vehicles. “Has social media made traditional media irrelevant?” “Can the process of distributing a press release simply be replaced with a tweet?” “Have companies abandoned releases as a means to share their news with stakeholders?” My answer to all of these questions is quite simply, “No.” 
Whether you’re writing a journalistic piece, a press release or a blog article, search engine optimization – aka, SEO – has become an important element for any online content. You not only have to choose your words carefully, but you also have to place them with an equal amount of consideration so that search engines pick up on those keywords and rank them accordingly. 
