When I took a look at the agenda for SMX Toronto, I thought the content was not for me. Personalization algorithms, offline conversions, ranking tactics and Google Sitelinks were surely not what I had in mind when I signed up for a marketing conference.
As I sat through the sessions however, it quickly became apparent that everyone really was talking about marketing: best practices and tools for optimizing the exposure of our companies; products and services to the marketplace to tell our stories; how to forge relationships, boost our brands and grow our customer bases. Even if I didn’t understand every technical conversation or Droid in-joke, I learned a lot. The sessions and speakers were tremendously insightful into the current state of search marketing and the five places it is headed: (more…)