Perhaps the best examples of real-time content are Twitter and Facebook.  Think of it:  every tweet, retweet and post is content that you are authoring and sharing in real time.  You share an opinion or post a question to your friends and followers and often, you’ve got a response even before you can hit “refresh.” These real-time conversations produce real-time content.  But in and of itself, the conversations on Twitter and many other social networks are not innately SEO-friendly. 

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Whether you’re writing a journalistic piece, a press release or a blog article, search engine optimization – aka, SEO – has become an important element for any online content. You not only have to choose your words carefully, but you also have to place them with an equal amount of consideration so that search engines pick up on those keywords and rank them accordingly. (more…)

For press releases, the key to successfully getting your message across to your audience starts with a captivating headline. But, did you know that headlines must also be SEO-catchy as well? (more…)

Whether you’re an SEO newbie or master, link-love can sometimes be elusive if you don’t know where to find it…or, how to create optimum conditions to harness its power.

But, what exactly is link-love? It’s the authority – or weight — given to links embedded on a single Web page or press release that dictates its strength – or findability — in the eyes of the all-seeing search engine. (more…)

Gone are the days of writing content specifically targeted at search engines. The mantra “Content is King” has officially been replaced with “Relevant Content is Godly.”  Relevance is extremely important these days because focus has shifted from creating content that search engines understand to creating content that results in high-quality end-user experiences.  Engines have their secret sauce, but it has become abundantly clear that search engine algorithm changes are now increasingly prioritizing great end-user experience. (more…)

At Marketwire, one of our most lauded competitive advantages is the consultative approach that we use in our daily interactions with clients who want to distribute their company news. Marketwire sales, customer service and editorial teams are available to help at every step of the way – from writing the release to submitting it for distribution – to ensure as best they can that your press release is set up for success.

But, because you’re dealing with the media (traditional and social), analysts and bloggers who are on constant information overload, a proper foundation for your press release is an absolute must, to even hope for a glance from their journalistic eyes. They need easy-to-read, digestible and newsworthy content in order to go through the dozens, even hundreds, of press releases they receive on a daily basis. (more…)