In case you missed it, yesterday marked episode No. 3 of Marketwire and HubSpot’s  free 6-part webinar series, “How to Supercharge Your PR Program with Social Media,” hosted by the always-engaging and thought-provoking Rebecca Lieb,  globally recognized expert on digital media and content strategy.

For anyone involved in public relations, marketing or digital communications, “content” has become more than just collateral and web pages; it’s become a strategy in and of itself.  But what kind of content should we create, how much and on what channels do we publish it?  How can we best ensure it finds and resonates with the audiences that matter to us, and doesn’t just fall flat or get lost in cyberspace?  Like any other corporate strategy, content creation requires thoughtful planning and execution.  (more…)

Congratulations!  You’ve just created a thought-provoking, awe-inspiring and call-to-action-laden piece of content.  ROI and back-pats, here we come.  But then you let it sit there.  Few people read it, nobody shares it and you’re the only one who tweets it.  What happened?  By rights, creating content that reaches the audiences we want to reach, grabs their attention and causes them to react in a positive way should be second nature for PR professionals and marketers; it’s what we’ve been trained do.  But the demand from news consumers for content that is truly useful, interesting and engaging is so great, and the need for it to be portable and customizable is so ever-present, our jobs are not always so easy.  (more…)

Marketers, PR & IR Professionals, Social Media Managers… at our core, we are all communicators and relationship builders. Today, more than ever before, we benefit from having a variety of means with which to engage our target audiences. That said, multi-channel, multi-party conversations bring to the table as many great opportunities as they do risks. And as if that’s not enough to juggle, our universe functions at warp speed, and often, just when we think we’ve mastered one aspect of what we do, the game changes, and we better change — not just to keep up with the game, but to stay one step ahead.

The question for all of us is:  “How”? (more…)

Earlier this month, Econsultancy’s Vice President, North America Rebecca Lieb and Sally Falkow, president and social media strategist at Expansion Plus, presented “Engagement: The Key to Success in 2010,” a webinar that highlighted case studies and other research to show how engagement in social media and other online channels is tied to financial success. Appropriately, this second installment of our Ask the Expert interview series features Rebecca and Sally as they answer Nick’s questions  on social media engagement. (more…)