Perhaps the best examples of real-time content are Twitter and Facebook.  Think of it:  every tweet, retweet and post is content that you are authoring and sharing in real time.  You share an opinion or post a question to your friends and followers and often, you’ve got a response even before you can hit “refresh.” These real-time conversations produce real-time content.  But in and of itself, the conversations on Twitter and many other social networks are not innately SEO-friendly. 

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There’s been some confusion as to what real-time content really is, so let me help clarify: Real-time content happens when there is no delay between the time you type/write and the time you publish. It’s an immediate response to a comment or question. Think Twitter. What is not real-time content are blogs.  A blogger usually ponders, writes, then posts; therefore, the response time is not as immediate or instantaneous.

That said, how is real-time content optimized for search engines? Because of it’s instantaneous nature, is it even possible? Definitely! Here are a few tips to make sure your real-time content is SEO-friendly and searchable: (more…)