Anyone who’s ever written a press release knows it’s all about the one-two punch:  You want people to read your release, and you want them to act on what they’ve read in some way.  Whether the goal is to solicit media attendance at the grand-opening of your new corporate headquarters, announce the launch of a new line of kids’ organic clothing to generate online sales, or notify the public of contaminated deli meats, the intent of any press release is the same.  Social media has become a driving force in the way we create and publish news, so making press releases more social media friendly is a smart communications tactic.  It’s not difficult, and it opens the door for having your content seen, shared and acted upon by more people.

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