How do you throw an event that will get the right media to attend and gain valuable coverage for your product or client? It takes a little more than just throwing a party, inviting everyone you know and hoping for the best.

In our webinar we looked at how public relations professionals can get journalists to call them. In this series, we’ll look at how the experts put together an event from deciding who to invite to following up after the event.

This week, we look at the preparation before an event.  (more…)