San Diego was the designated meeting place for members of the Public Relations Society of America (PRSA) during its annual conference, November 8-10, 2009, with the theme “Delivering Value.”

Seventy Professional Development Workshops were held, each covering a salient top in PR, marketing communications and/or media relations. Although I spent a good deal of time in the Exhibition Hall (more on that later), I was able to attend a few sessions and gleaned a few (paraphrased) sound bites: (more…)