What does the future hold for press releases?
Tuesday, October 18th, 2011
Perhaps more often than anything else, I am asked about press releases and their continued role and relevancy as communications vehicles. “Has social media made traditional media irrelevant?” “Can the process of distributing a press release simply be replaced with a tweet?” “Have companies abandoned releases as a means to share their news with stakeholders?” My answer to all of these questions is quite simply, “No.”
