In today’s digital landscape where content, SEO and social media collide, your headline is more important than ever.   Whether it’s at the top of your blog post, press release or online article, the key to grabbing attention and getting your message across is to start with a captivating headline.  You not only want your news to be read, you want it to be optimized for search and easy to share.  When you write your headline, you need to consider writing to accommodate search engines, social networks and human readers alike.  Lofty goals for a dozen words, indeed.  Here are a few quick tips to help you with your headlines:

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More and more companies have set money aside in their 2011 budgets for social media, and social media press releases (SMPRs) are increasingly included in that mix. Many communications professionals are also beginning to send out social media press releases in place of more “traditional” releases, expecting their release to go viral and soar to the top of the Google results page. The outcome is an increasing number of disappointed PR professionals who misunderstand the role that an SMPR plays in the optimization and distribution of content. (more…)

For press releases, the key to successfully getting your message across to your audience starts with a captivating headline. But, did you know that headlines must also be SEO-catchy as well? (more…)

Whether you’re an SEO newbie or master, link-love can sometimes be elusive if you don’t know where to find it…or, how to create optimum conditions to harness its power.

But, what exactly is link-love? It’s the authority – or weight — given to links embedded on a single Web page or press release that dictates its strength – or findability — in the eyes of the all-seeing search engine. (more…)

Search engine optimization (SEO) is the process of increasing the exposure of your website to search engines.  For those just getting their feet wet in SEO success might mean getting a website listed in Google for the first time, but for many, SEO generally involves campaigns designed to increase web traffic for select search keywords or phrases (“clean fuel technology,” for example) or even additional lead generation. (more…)

Marketwire recently changed the URL structure of client press releases on Marketwire.com so that the headline appears in the URL. This change affects all releases, past and present, regardless of the product or distribution, at no extra cost to our clients.  Old links are automatically redirected to the new pages using SEO-friendly  redirects, thereby retaining and potentially improving their page rank. (more…)