From the Editor’s Desk is a monthly series that highlights editorial tips, best practices and other useful tidbits of information, written by a member of Marketwire’s own editorial team.

As a member of Marketwire’s Editorial team, I read our clients’ press releases before they are distributed and have noticed that some of the most common mistakes have to do with times and dates.

Here are a few “time-sensitive” mishaps to avoid when writing your own press releases: (more…)

At Marketwire, one of our most lauded competitive advantages is the consultative approach that we use in our daily interactions with clients who want to distribute their company news. Marketwire sales, customer service and editorial teams are available to help at every step of the way – from writing the release to submitting it for distribution – to ensure as best they can that your press release is set up for success.

But, because you’re dealing with the media (traditional and social), analysts and bloggers who are on constant information overload, a proper foundation for your press release is an absolute must, to even hope for a glance from their journalistic eyes. They need easy-to-read, digestible and newsworthy content in order to go through the dozens, even hundreds, of press releases they receive on a daily basis. (more…)