Media Relations Minute: How to pitch bloggers
Tuesday, March 1st, 2011
Call it the Blog-nomenon. Blogs have become ubiquitous sources of information, from the broad to the very niche. Chances are, there’s a blog to cater to your every whim. Whether run by big journalistic behemoths (i.e., The New York Times) or one-person operations (i.e., Perez Hilton), the most influential blogs have a significant readership and brand recognition that attracts throngs of people who trust them as viable news sources. That said, pitching to bloggers has become as important — if not more so — as pitching to traditional journalists. So,how do you get your story noticed by this new breed of “journalist”? (more…)






