Because bloggers are often considered the journalists of the Internet, it’s no wonder many professional communicators are turning to them to pitch ideas, events or products. Depending on the blogger, he or she can leave either a positive or a negative impression about your pitch to his or her many faithful subscribers. Let’s not forget that influential bloggers also receive many pitches – sometimes up to 100 a day – from organizations promoting their products, services or the organizations themselves.  So how do you successfully pitch a blogger?

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