We’re inundated with stories about the failure of mainstream media to rise up to the challenge and expectation of social media stakeholders and digital consumers, and with accounts of iconic enterprises scrambling to find a way to deal with steadily declining paid subscribers and advertisers. There are, however, nimble adapters – even media icons – that are not only learning to survive in the new media era—they’re thriving in it. Some even lead the charge when it comes to breaking ground in innovative uses of social media techniques to gather, report, publish and distribute the news.
Posts Tagged ‘Page One: Inside The New York Times’
As you might know, Marketwire + Sysomos has a vested interest in the world of journalism – primarily because our clients are the ones who look to us as a way to interact with the media. To gain a better understanding of the state of journalism today, the Marketwire + Sysomos marketing department went on a field trip to check out Page One: Inside The New York Times, a behind-the-scenes documentary that provided a year-in-the-life glimpse into a publication that is experiencing insurmountable challenges and unforeseen changes, rocking a 160-year-old institution to its core. (more…)