We are in the midst of a media revolution, and that revolution is taking place at warp speed. For most of us, just trying to keep pace with what we need to know about social media, search, email and analytics to successfully participate can become a full-time job. As soon as we begin to feel a bit secure in one area, we realize we’re falling behind in another. But, as we heard at last week’s Online Marketing Summit (OMS) in San Diego, “online is where your audience is,” and if you aren’t in the game, your competitors are.  (more…)

Marketwire’s EVP of Marketing/Editorial Operations/Media Relations Paolina Milana is speaking at the Online Marketing Summit (OMS) in San Diego, Wednesday, February 24, 2010, on the Integrated Marketing Forum panel discussion. In her blog post for OMS, she uses a Sicilian quote to highlight the importance of relationships in integrated marketing strategies.