Earlier this year, PR guru Richard Edelman addressed a crowded luncheon of businesspeople in Toronto.  Buried among the many points he made that day was the growing influence of online advertising.  It’s not only a question of convenience and ease of access, but it’s also a question of trust in the online space.  Increasingly, people are turning to search engines for news, whereas not too long ago, one would have to phone a friend, consult an encyclopedia or head to the local library to obtain the same information that we all now have at our fingertips. (more…)