By Ryan LeClaire

Your press release is not an ad. Don’t write it like one.

You’re probably guilty of doing this. If so, don’t feel bad. Most people try to write a news release, but end up writing an ad with a dateline. Thousands of them hit the wire every day. Most of them are promptly ignored by newsrooms, writers and social influencers who can see right through them. (more…)

Last week, Mitch Schneider, Senior Account Executive – Agencies, took us through the best time to send a news release. This week, he’s talking about the importance of adding photos and video to your release.

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