Our own CEO, Michael Nowlan, took part in a radio interview last week with long-time Marketwire partner and national broadcast personality Allyn Mark of WVSN Industry Visions.  The pair chatted about Marketwire’s people, the company’s evolution into much more than just a press release distribution company, and what the recent acquisition of Sysomos means to our clients; today and in the not-too-distant future. [Hint:  Our News Dashboard reports and solutions for stakeholder engagement will get better and better -- stay tuned!]

You can listen to the complete interview (4.0MB, MP3), and here is a terrific sound byte on the intelligence available to Marketwire clients via Sysomos:  (more…)

Note: IR Alert’s Brian Pittman sat down with Marketwire CEO Michael Nowlan for an exclusive interview. Check out the original article, posted on August 12, 2010.

As anyone following industry news knows, Marketwire acquired Toronto-based social media monitoring and sentiment analysis provider Sysomos one month ago this week. Since then, we’ve seen a spate of alerts, Tweets and byliners flowing from the wire service sector, touching on everything from evolving web disclosure and online newsroom services to competitive providers challenging each other’s claims.

The upshot: Changes are afoot as the wire services jockey for position in the era of social media–and the beneficiaries are you, our readers.

So what exactly does the Sysomos acquisition mean for you? How could such a move help you identify, analyze, reach and understand your publics and even shareholders more effectively? What market forces set it in motion–and what strategy is driving Marketwire’s response to them? Who is the face behind this vision? And what other developments can you expect to see from your wire service providers in the future? (more…)