At the recent Ink+Beyond 2011 conference, the Canadian Newspaper Association’s annual convention in Vancouver, Geoff Tan, SVP of Business Development at Singapore Press Holdings (SPH), delivered a presentation that surprised the crowd of 200 media execs, based on what he and his team have been able to accomplish. (more…)

Call it the Blog-nomenon.  Blogs have become ubiquitous sources of information, from the broad to the very niche. Chances are, there’s a blog to cater to your every whim.  Whether run by big journalistic behemoths (i.e., The New York Times) or one-person operations (i.e., Perez Hilton), the most influential blogs have a significant readership and brand recognition that attracts throngs of people who trust them as viable news sources.  That said, pitching to bloggers has become as important — if not more so — as pitching to traditional journalists. So,how do you get your story noticed by this new breed of “journalist”? (more…)

All the heavy-hitters of the magazine industry were there: the CEOs of Time, Inc., Meredith Corporation, Hearst Corporation, Conde Nast, OPRAH WINFREY herself.  The place:  The Fairmont Hotel in Chicago.  The occasion: The 2010 American Magazine Conference.  The outlook: sunny, without a cloud in the sky or on the horizon.

Amid their panicked media counterparts in the newspaper and broadcast industries, the magazine folks seem to be the only ones smiling.  How can this be?  With the Internet’s minions — social media, bloggers, free digital news sites – descending upon traditional print media and changing the way we receive and consume their news, drying up the once-lucrative print ad sales numbers and slashing news staffs, the members of the magazine industry have taken a different approach than abject despair:  if you can’t beat ‘em, join ‘em. (more…)

“Early to bed, early to rise, makes a man [OR woman] healthy, wealthy and wise.”

We’re all pretty familiar with this seemingly antiquated proverb.  But old Ben Franklin’s adage rings truer than ever within the realm of morning news broadcasts, as more and more stations are beginning their shows at 4:30 or even 4:00 am.

According to a recent article in The New York Times, Nielsen ratings report that more and more Americans have their TV sets on during the wee hours, and news programs are going after those viewers, especially the 30-somethings, who represent lucrative ad dollars. (more…)

According to a recent report, investments made in media and communications, especially pertaining to mobile devices and the Internet, will increase faster than the US economy through 2014.

The report, compiled by media-focused private equity firm Veronis Suhler Stevenson, indicates that the media and communications industries are expected to grow to $1.42 trillion by 2014 at an average annual increase of 6.1 percent. This is a 0.3 percent difference from the estimated 5.8 percent increase in US gross domestic product during that same time frame. In 2010 alone, US media and communications are expected to gain 3.5 percent and bounce back from the “recession-induced advertising dip.” (more…)

It’s a well known fact that Marketwire has its own media relations department. But, unlike what most people know “media relations” to be, we do not build relationships with the media in order to garner publicity (that would be our marketing department’s role!).

As a company that provides services for PR, IR, marketing communications and media professionals, we have a different perspective and a different definition of media relations. Perhaps “media liaison” might be a more appropriate name because, essentially, we act as a bridge between the media and Marketwire clients to ensure that journalists, analysts and online communities receive news and information on their areas of interest, in the formats and via the distribution mechanisms they desire. (more…)