Award-winning communications consultant Shonali Burke, ABC, principal of Shonali Burke Consulting and adjunct faculty member at Johns Hopkins University, delivered a webinar on designing a social media-optimized PR program. This presentation was part of an ongoing six-part series sponsored by Marketwire and HubSpot titled “How to Supercharge Your PR Program.” (more…)

Social media and public relations innovator, thinker and lecturer Todd Defren kicked off the Marketwire/HubSpot six-part webinar series, “How to Supercharge Your PR Program with Social Media.” Todd’s session on May 5, “PR: That Was Then, This Is Now,” was filled with tips and insights for PR pros who are serious about making social media part of their overall strategy, and it helped set the stage for the next five sessions of the series. Here are some highlights: (more…)