I promise, this is the last you’ll probably hear about the Super Bowl, but we have something so great that we have to share it. Our fantastic Marketwire Reports team has put together a deep analysis of how Twitter played a role in this year’s Super Bowl.

Below you’ll find our Super Bowl XLVII Twitter Mention Report. Inside this report we’ve taken a look at the over 24 million tweets that we found associated with Sunday’s big game. We’ve gone through all of the tweets and broken them down so you can see what people were talking about in relation to the game, the teams, the halftime show and, of course, the commercials.

Inside the report we’ll show you:

• A breakdown of what the 24 million Super Bowl tweets were about
• The most used hashtags during the game
• What people talked about positively and negatively during the game
• How Beyonce was the single biggest talked about “event” of the entire Super Bowl
• How the Twitter followers of both the Ravens and the 49ers grew exponentially on game day
• How being “always on” helped get Oreo and Tide get over 100 million Twitter impressions
• Some of the most retweeted tweets about the game
• And much more

Gus Fosarolli, Marketwire Ambassador. (Photo courtesy of Gus)

Marketwire recently announced its new Internal Brand Ambassador, Gus Fosarolli. Gus has been with Marketwire for 12 years, starting in the Rapidcast division and moving to the Editorial department.

As Ambassador, Gus will be the man to bring you the behind-the-scenes activities of Marketwire. He’ll introduce you to the people behind Marketwire  but before he can do that, we have to introduce him. We asked Gus a few questions about whether he had to complete a quest before he got his new role. Here’s Gus in his own words:  (more…)

This new look and brand promise is the first step of our next journey as a company- we refer to this as our “Brand New Day” at Marketwire. Our vision is to inspire and empower the world’s communicators to achieve greatness. We are not just about issuing press releases for our clients nor are we just about social media monitoring and analysis software. We are about powerfully simple communication solutions. We are about technology and great design. We are about our customer service. We are about living up to all that our great brand promises for our clients.

To do this we are launching our new Marketwire Resonate platform in the next few weeks.  Our platform will align the business intelligence extracted from the social web with the ability for our audiences to connect with all their audiences.

At Marketwire we have worked hard over the past 29 years to build a reputation for our company, to stand for all the good things we want our clients, prospects, partners and employees to think of when they hear the name “Marketwire.”   They know that Marketwire is recognized for the innovative offerings and tremendous client service that we have delivered over the years, but as with all markets, technology is changing how we communicate. The world of social media is transforming the way people access, consume and interact with information and each other.

So today we are introducing our new brand identity. This new identity represents a refreshing of our brand.  We want to ensure our brand is identified with social media communications, and speaks to a marketing communications audience as well as our traditional public relations and investor relations customers.   Our service is Beyond Words in every respect and we will be working to develop our brand presence that matches our movement beyond traditional communications, beyond just social media communications and is actually recognized as the leading authority in bridging these two worlds of communication.

We would like you to join us on this journey.

We continue to be amazed at the variety of creative ways our clients use Sysomos Heartbeat and MAP (Media Analysis Platform) to monitor, analyze and engage in the social sphere. Although the basics are the same, the applications are as wide-ranging as each client’s business objectives.  There’s no doubt that social media monitoring is today’s must-have for every type of organization, whether B2B, B2C, non-profit, government, media outlet or agency. The possibilities are endless.

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