It’s been two weeks since Marketwire acquired Sysomos, and we are off to an amazing start.  The integration of Sysomos’ people and products into the Marketwire mix has caused a major buzz:  Our clients are excited to learn more about social media monitoring and analytics, and are eagerly anticipating one-on-one demos of the MAP and Heartbeat tools.  And our news has made news — take a read: (more…)

We are living and communicating in a world that is seeing the rapid convergence of traditional and social media.  The velocity of this shift has often left communication professionals feeling confused, uncomfortable, and unsure of what to do: scrambling to figure out how social media fits in overall communication strategies, how to utilize it to our advantage, and how to measure its impact.  With so much and so fast, there’s a worry, too, of missing something big.

At Marketwire, we’ve been successful as the innovative leader in distributing our customers’ news, and now we are applying that innovative spirit to the social media sector and social media monitoring.

As such, I am very excited to announce Marketwire’s acquisition of Sysomos. (more…)