He hasn’t been with us for over a decade, but Frank Sinatra left behind his legendary music and a timeless set of oh-so-smooth rules to live by.  The icon had many mantras, and a handful of them are most apropos for those of us who make marketing our profession.  Yep, you read that right:  Ol’ Blue Eyes can teach us a lot about image management, audience engagement and brand longevity.  Before you dismiss the idea, remember that Sinatra’s success spanned 60 years, despite ever-changing cultural trends and musical tastes, so he must have done something right.  Here are five great lessons. (more…)