Our latest round-up has some good stuff to help your social media planning and your small business.
Mark Evans asks on the Sysomos blog whether social media equals social sales. He explains that brands aren’t transparent about why they use social media and perhaps it’s time to readjust the return on social investment. (more…)
This appeared on our Small Business blog but because it’s always relevant (and good) we’re putting it here as well:
By Mark Evans
The year is almost over and it’s time again for end-of-year lists. This one is most interesting for anyone in business, small or large. It’s a round up of social media blunders by big US corporations.
In the 7 Worst Tweets of 2012, Inc. outlines the big mistakes of the year and how they can be fixed.
While the stories are hilarious or worrisome, the solutions are a bit too high-end for a small business. But there are lessons to be learned that you can adapt for your own company. Here’s five ways you can avert social media faux pas: (more…)
By Mark Evans
Is Google+ worth your time?
It’s a question many brands and individuals have probably been asking since the service was launched in July, 2011 after more than a year of work behind the scenes.
On the surface, it seems that Google+ has been a huge success with more than 100 million “active” investors among the 400 million people who have signed up for the service, which lets people share information and communicate with friends and business colleagues.
Even so, there seems to be ambivalence about Google+, which Google describes as a “social layer” that sits on top of its other services – as opposed to a social network. (more…)
Aaaaah, the business blog. A welcoming destination where visitors get to glimpse behind the velvet ropes and experience your organization’s unique business personality. Where they’re drawn to captivating content that speaks to them. And where feedback and conversation are encouraged. Do these statements describe your organization’s blog? Or is it a foreboding place that posts business updates and pushes corporate propaganda? If it’s the latter, or if you want to improve the results of a so-so blog, take a few tips from Jeff Ente, publisher of “Who’s Blogging What?” and Mark Evans, award-winning blogger and journalist.
It’s been two weeks since Marketwire acquired Sysomos, and we are off to an amazing start. The integration of Sysomos’ people and products into the Marketwire mix has caused a major buzz: Our clients are excited to learn more about social media monitoring and analytics, and are eagerly anticipating one-on-one demos of the MAP and Heartbeat tools. And our news has made news — take a read: (more…)
