From MarkBlevis.com

Mark Blevis analyses the social space using Sysomos’ MAP and Heartbeat tools. He took a look at the Idle  No More movement for the week of January 13-19, part of his monitoring since December 23. Here’s what he has to say:

“Despite a week of continued momentum, media interest and online chatter, and much hype around the National Day of Protest, Idle No More posted a significant drop in online activity between January 13 and 19.”

You can see the full analysis and how Blevis used Sysomos Heartbeat to analyze the data at this link.

Social media, digital analyst and public affairs expert Mark Blevis loves using Sysomos MAP and Heartbeat to discover what people are talking about in the social space. His blog looks at what’s currently going on, whether it be Quebec politics, the one-year anniversary of Jack Layton’s death or the US elections.

From his blog:

A lot has been written about the role of digital in the current US election, and how it differs from 2008. There are many media pieces and blog posts about which candidate is out-digitizing the others, and others which look at which candidate is the most talked about.

What about issues?

I’ve been using Marketwire/Sysomos Heartbeat to capture and analyze online chatter about the US election and using manually selected keywords to identify key election-related conversations. Based on my analysis, I’ve identified the top six most-discussed election issues during the first 19 days of this month… find out the top six most-discussed elections issues at Mark’s blog.

When Barack Obama campaigned and won the US presidential election in 2008, one of the driving and deciding factors in his road to the White House was his use of social media. Obama’s campaign is one that has gone down in history for its innovation. He still had to uphold American campaigning traditions – kissing babies, shaking hands, attending rallies, holding fundraising dinners. But he also used social media and web-based technologies to reach a younger, “wired” generation – a strategic approach that John McCain, his Republican opponent, failed to take full advantage of. (more…)