After an eventful first day, Day 2 of the Online News Association’s annual conference opened with a bang as CEO/Founder Lisa Stone, BlogHer, talked about the evolution of “the mommy media.” She spoke about the transformation of B2B and B2C marketing through blogging.
Some of the top sessions centered on hot-button topics, such as “Journalism for the Mobile Generation” with panelists like Benjamin Moss, director of mobile products, Associated Press.
Other sessions discussed the ethical considerations the media must take into account when using Facebook, LinkedIn and Twitter, and included tutorials on best practices when using SEO and SEM to reach your audiences. Take a look at J.D Lasica’s (founder, Socialmedia.biz) presentation on social media best practices. (more…)